1=strongly disagree 5 = strongly agree d/k=don’t know.
Each item is based on the outcome of at least one major research study of organizational attitudes and behaviors pertaining sustainability. We are using the assessment to help companies develop their goals, strategies and roadmaps pertaining to the triple bottom line. We are partnering with Summit Energy Management for our pilot. For more information about the pilot and/or the instrument, contact us at kathy@millerconsultants.com or phone us at 502-452-1751.
By Kendra Coleman
Over the years, we have seen clients pursue partnerships or relationships that are not good for business, or even for them personally! And yet, they persist in trying. That is until they don't …
The case that follows is about a time when we, at Miller Consultants, suffered the same challenges, and what we learned as a result. We hope that our lessons learned will help you as you engage in new relationships with other businesses or groups.
Case:
In 2009 Networks Company decided it would focus on growing its business in a key emerging market. Both Networks Company and Miller Consultants had an interest in this market and specialized expertise that could yield great results. This seemed a great opportunity to proactively partner. We had worked with Networks Company for a few years providing their clients with leadership development and change management services to support their technical services. Our work together was successful, and we developed positive individual relationships with their staff. At the business level, however, challenges based on differences in values ensued. Time and time again, we disagreed about the best way to engage with our clients. After several projects together, Miller Consultants advocated for greater collaboration and earlier involvement in projects. For various reasons, we were not able to accomplish this proactive partnership with Networks Company. Instead, we allowed the pace and amount of work to take precedent and we continued to try to address issues reactively. We never really sat down to 1) get clear on our own requirements, or 2) discuss and negotiate our mutual needs and interests with Networks Company.
Through 2008, Miller Consultants had mostly joined Networks Company in its primary market. They got the leads and pursued the technical work with clients. They brought us in when the client requested change management or other organizational development services. Because Networks Company “owned” the client, we decided, we would follow their protocols. Per their own preferred consulting style, Networks Company regarded Miller Consultants more as functional experts rather than collaborative partners.
In 2009, we made a concerted effort to bring Networks Company into our markets with the intent that we would be equal and collaborative partners delivering a high-value, combined service to clients. We assumed that they would follow our protocols and trust our knowledge of how to engage our clients, as we had done with them. At the early stages, Miller Consultants initiated conversations to clarify roles and approaches to the work. While both companies acknowledged our separate areas of expertise, we did not reach agreement about how we would work together to leverage these separate skills. Instead, we got clear on the outcome (to win work focused in this new market) and the immediate next steps which were focused on how to win the work with the clients. Perhaps most detrimental of all, we did not fully acknowledge as a team our lessons learned from our past working relationship – what supported us to do good work individually and together, and what got in the way of doing good work
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Q: Did you see Sustainability as a natural fit for your company?
Kathy says it’s simple. “We have always focused on the long-term relationship with our customers rather than pushing products or services and engaging in short-term transactions. Kathy became particularly interested in the issues pertaining to the energy and environmental aspects of sustainability while working with one of Miller Consultants’ partner companies, MWH Engineering. MWH Engineering was building a new business in the area of strategic resource management. This business involved helping companies improve their energy and water efficiencies. This work uncovered some ‘softer’ needs such as how to get employees engaged in finding ways to increase energy and water efficiency. Frequently the work required getting employees to collaborate across unfamiliar boundaries within the company. The groups had differing perspectives and definitions of what needed to be addressed. Kathy says that she realized companies needed help in enabling the collaboration and engagement necessary to move these initiatives forward.
Finally the corporate world is beginning to come to grips with what sustainability means to their companies and to their survival. While varying definitions of 'sustainability' abound, more and more companies are embracing values related to sustainability and are defining actions to support the values. Some are merely looking for ways to comply with new regulations. Others are looking for better ways to manage their electrical and water resources, and reducing their carbon footprint. Still others are taking much broader approaches and looking at how the company does business with its shareholders, suppliers, customers and employees. No matter how narrow or broad a company defines its efforts, success will require activities to enable change within the company.
Many times those who are assisting with change enablement to support organizational initiatives use models of change management. However, change enablement for supporting sustainability efforts, whether broad or narrow, will differ substantially from the change management for most other corporate initiatives. Sustainability initiatives are much more complex than almost any other corporate initiative that I have observed or assisted with in my 30 years of consulting. Thus our traditional models for change are unlikely to be sufficient.
Certainly some parts of our traditional models will apply. However I do believe that fundamentally, our approach to change enablement for sustainability requires a new paradigm:
We are beginning to build this new paradigm for change that companies are seeking as they take on the hard work of looking at corporate sustainability. Our work is truly cut out for us!